Trends from Social Media

10 Most Mentioned Themes Among Pharma Discussions on Social Media: Q4 2022

By GlobalData

GlobalData Social Media Analytics dashboard tracks online conversations of Twitter Influencers selected by GlobalData and popular Reddit channels, which enable users to analyse in-depth all critical trends emerging on social platforms in real-time. The 10 Most Mentioned Themes Among Pharma Discussions on Social Media in Q4 2022: Share of Voice report, includes analysis of 10 most discussed themes based on the volume of posts, tracked by GlobalData’s Pharmaceutical Social Media Platform during the Q4 2022 period. Among the 10 themes, Rare diseases emerged as the most discussed theme on social media, with 42% share. Narcolepsy, tinnitus, and gastroparesis were the most trending concepts among social media conversations on rare diseases. Genomics saw the highest growth (18%) in social media conversations, followed by Biosimilars with 12% growth in social media discussions. AI witnessed the highest growth (19%) in contributors among the top 10 most mentioned diseases during Q4 2022. Other themes among top 10 were Orphan designated drugs, Addiction, Microbiome, Virtual care, Regenerative medicine, and ESG- Social. For more information, download the report on “10 Most Mentioned Themes Among Pharma Discussions on Social Media in Q4 2022: Share of Voice”.

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