Pharmaceutical companies hold permission to market their products directly to consumers. The direct-to-consumer marketing companies for pharmaceuticals are increasingly moving online as it supports the digitisation of information, enabling patients to take control of their health.
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Pharmaceutical companies have also entered the social media marketing domain in compliance with governmental regulations to communicate directly with patients using covert persuasion methods such as collaboration with social media influencers.
Discover the leading direct-to-consumer pharmaceutical marketing companies
Pharmaceutical Technology has listed the top direct-to-consumer pharmaceutical marketing companies based on its intel, insights and decades-long experience in the sector. The list includes providers of programmatic advertising, private marketplace deals, programmatic managed services, display advertising, mobile advertising, video advertising, and native advertising.
The list also includes providers of behavioural insights, brand naming and development solutions, commercial recruiting solutions, digital and social media advertising, full-service commercial, medical communications, and several other solutions and products.
The information contained within the download document is designed for pharmaceutical executives, marketing managers, product managers, sales and marketing executives, medical representatives, software engineers, developers, business development executives and any other individual involved in the direct-to-consumer pharmaceutical marketing industry.
The download contains detailed information on the providers and their services and solutions, alongside contact details to aid your purchasing decision.
Advertising in direct-to-consumer marketing of pharmaceuticals
Direct-to-consumer pharmaceutical advertising is broadly divided into three types – product claim advertising, reminder advertising, and help-seeking advertising.
Product claim advertising is allowed with a summary of the product risks included. Reminder advertising is allowed without any product claims but cannot be made for drugs with serious risks. No product is mentioned for help-seeking advertising.
Impact of direct-to-consumer marketing of pharmaceuticals
Direct-to-consumer pharmaceutical marketing promotes patient dialogue with healthcare professionals, and encourages patient compliance, product competition and competitive pricing, in addition to reducing underdiagnosis and undertreatment of conditions. It also helps companies in personalising strategies to define the path to purchase for buyers.
The integration of digital media has drastically changed the ecosystem for pharmaceutical companies. It has modified the relationship between the pharmaceutical industry and doctors and made the process of educating doctors about any drug easier. Furthermore, digitisation has simplified the process of gaining information on the drugs being prescribed.