Roche will buy Roivant’s ulcerative colitis drug named RVT-3101, for $7.1bn after Roivant itself acquired it from Pfizer in December. The deal follows positive Phase IIb trial data that suggested the drug produced “clinically meaningful efficacy results”.

Talks around the deal began a mere month after the purchase, according to Endpoints News. As part of the deal, Roche will acquire the Roivant subsidiary created to develop the drug, Telavant. Pfizer retained a 25% stake in the company that will also go to Roche.  The company will have the rights to market the drug in Japan and the US, as per the initial purchase from Pfizer.

Though the price tag is extremely high, particularly given that Roivant only spent $45m on the initial investment, Roche is no stranger to high-price acquisitions. Just last year the company paid $6.1bn to license a set of haematological indications from Poseida Therapeutics for development.

Hopes are high for RVT-3101. It is in the category of TL1A inhibitors, drugs that treat inflammatory bowel diseases (IBD) including ulcerative colitis and include Humira, the best-selling drug of all time. Humira is no longer on patent, meaning that much of the market is up for grabs.

According to GlobalData intelligence, the overall market size for Crohn’s disease and ulcerative colitis–the two most common forms of IBD, was estimated to be $9.5bn in 2022, and $6.3bn in 2021, respectively, across eight major pharmaceutical markets of US, France, Germany, Italy, Spain, and the UK, Japan and Canada. The Crohn’s disease market is estimated to grow to approximately $14.9 billion by 2032, while the ulcerative colitis drug sales across these markets are expected to grow to $11.2 billion.

Roche’s main competitor in the field is Merck through its subsidiary Prometheus Biosciences, acquired earlier this year for $10.8bn. It is developing a drug known as PRA023, also a TL1A inhibitor. The race to market is on, and likely to be fierce: Endpoints reports that Roche plans to begin a Phase III trial of RVT-3101 “with urgency after the deal closes”, and neither Roche nor Merck can afford to lose out on their investments.

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Correction: A previous version of this article stated that the overall IBD market size was $63.87bn in 2022, of which $46.55bn came from the US and Japan. This is incorrect and the fourth paragraph has been updated with the correct market projections.